The Normal BrandJasper Plaid Button Up Shirt

We are brothers & we make clothes. Did we have fashion experience? No. Jimmy worked in finance and hated his life, but loved one shirt he made - the first Normal shirt. Insanely comfortable, durable, and versatile. He quit his job and moved into our parents' basement to work on it full time.People loved them.

Lan joined that summer after he graduated college and we started selling to retailers. Condrad joined after law school - our website got a lot better and we opened a store. Now we run it together. We have an awesome team, and our office isn't much better than the basement.

We make Normal clothes much, much, better.

The Normal Brand is a St. Louis based brand that crafts comfortable, durable, and versatile men’s and women’s clothing for your everyday. Founded by brothers in 2015, The Normal Brand is dedicated to making normal clothes much, much better through premium, signature fabrics and elevated, casual styles.