Anastasia Beverly HillsLuminous Foundation

Luminous Foundation by Anastasia Beverly Hills is a water-resistant liquid foundation that creates a luminous, natural finish. The radiant formula delivers long-wearing, medium coverage yet still feels so lightweight and looks ultra-fresh. This is the coverage you have been waiting for: Luminous Foundation looks so great on its own, there's no need to set with a powder.Available in 50 completely natural shades, Luminous Foundation blurs any imperfectionincluding discoloration and unevennesswithout caking or masking the skin's natural radiance. With a seamless application, this easy-to-blend formula leaves the skin with a perfected-looking complexion that is free of flashback or oxidization.

Why You'll Love it:
Water-resistant, long-wearing formula with medium coverage. Gives the complexion a fresh, radiant look with a lightweight, second-skin feeling
Masks discoloration, unevenness and blotchiness while giving the skin a natural, healthy-looking radiance. No-flashback formula creates a soft-focus effect and does not oxidize. Comes in a sleek, modern component with a custom hygienic pump that dispenses just the right amount of product.
Suitable for all skin types, including sensitive skin
Formulated without gluten, parabens, alcohol, oil, mineral oil or talc. Clinically tested, dermatologist tested, ophthalmologist tested and noncomedogenic.

Cruelty-free and vegan

Available in 5 shade categories (Fair, Light, Medium, Tan, Deep) and 3 undertones (Cool, Warm, Neutral).

Available in 50 shades

How to Use It:
Select the shade that most closely complements your skin tone and undertone. First, choose from the shade category (Fair, Light, Medium, Tan, Deep) that best suits you. Then, choose the shade in that category that most closely matches your skin tone. To help you choose the best shade for you, select the shade that matches your undertone (C= Cool, W= Warm, N= Neutral).

• If your skin has more of a pink, red or bluish tone to it, then you are a Cool undertone.
• If your skin has more of a yellow, peach or golden tone to it, then you are a Warm undertone.
• If your skin has a mix of both cool and warm tones, then you are a Neutral undertone.

Begin by applying Luminous Foundation directly to the skin in areas where you would like the most coverage, such as the center of the face, center of the forehead, nose and jawline/chin. Apply and blend out with a firm foundation brush like A30 Pro Brush, a makeup sponge or your fingertips. Start with the main placements and add additional coverage if needed. Bring down onto the neck area if needed for color continuity.

Product Pairings:

• A30 Pro Brush
• Loose Setting Powder
• Dewy Set Setting Spray
• Contour Powder Kit
• Powder Bronzer
• Blush Trios
• Glow Kits
• Hydrating Oil

In a 116-person consumer survey:

• 100% found their perfect shade match
• 98% said their skin tone appeared more even and discoloration was covered naturally
• 91% said their skin imperfections appeared blurred and skin texture was evened out